#phenkonahirecyclekaro – India’s first ever Mattress recycling campaign by Indian Sleep Products Federation (ISPF),Indian Polyurethane Association (IPUA) & Recykal

V Prakash Rao, Chairman, Telangana State Water Resources Development Corporation & Mr. Siddharth Malani (Member – Steering committee, IPUA ISPF) inaugurated the second campaign of #phenkonahirecyclekaro, an initiative of the Indian Sleep Products Federation (ISPF), Indian Polyurethane Association (IPUA) & Recykal in Hyderabad. The first pilot of #phenkonahirecyclekaro was initiated from Bhopal in the month of July this year. In the pursuit to take care of the environment, ISPF and IPUA along with Recykal have taken the initiative of GREEN REVOLUTION in Hyderabad, that aims at recycling the used mattresses and not allowing them to go to the landfill, thus to achieve maximum impact on environment sustainability and pollution control, according to a release issued here.

Under the campaign, the old mattress would be picked up from the consumer’s doorstep as per their request on the Recykal app/website or on call. Consumers will also get a discount redemption coupon as a token of appreciation towards their contribution for environment sustainability. They can redeem the coupon against any product from Mattress Circular Journey retail partners. A mattress consists of a wide variety of recyclable raw materials like foam, cotton, coir, metal spring or rubber. These mattresses are however simply disposed of by households that eventually adds up to unsanitary landfills posing severe hazard to the environment as the Land becomes barren, soil loses fertility, landfills release harmful gases and pollutes the air, and thousands of animals die.

The initiative will promote the Indian mattress industry as a green industry. It will also help people to dispose of their mattresses in an eco-friendly manner, taking them towards a sustainable living. The participating dealers will be certified as a sustainable retail shop. This is the second #phenkonahirecyclekaro campaign in Hyderabad under the guidance of ISPF & IPUA, which will significantly help in regulating mattress circular economy, in saving environment and natural resources. Sharing his thoughts at the event Mr. Siddharth Malani (Member – Steering committee, IPUA ISPF) said, Sustainable living and a green environment is the need of the hour and we are really happy that with initiatives like #phenkonahirecyclekaro campaign; we are taking strong steps in that direction. This is the right time for the industry to work together to save planet earth.”