Eureka Forbes Unveils ‘Ghar Ka New Favourite’ Campaign with Shraddha Kapoor
AI-powered Forbes SmartClean robotic vacuum cleaner promises hands-free, intelligent home cleaning
Mumbai, August 4: Eureka Forbes, one of India’s leading health and hygiene brands, has launched its new advertising campaign, “Ghar Ka New Favourite,” featuring actor Shraddha Kapoor to promote its Forbes SmartClean Robotic Vacuum Cleaner. The campaign highlights how AI-powered cleaning technology and hands-free automation are transforming home cleaning into a hassle-free experience for Indian households.
Built around the insight that Indian families love a “chakachak” clean home but often lack the time for daily cleaning, the campaign positions Forbes SmartClean as an intelligent cleaning companion that takes over routine cleaning with precision and consistency. Through Shraddha Kapoor’s relatable screen presence, the campaign demonstrates how smart automation and self-maintenance features allow users to spend more time with their families while the robot manages everyday cleaning.
Speaking about the campaign, Anurag Kumar, Chief Growth Officer at Eureka Forbes, said modern Indian homes are busy and dynamic, increasing the demand for smart home solutions that simplify everyday life. He said the campaign reflects the company’s commitment to delivering intelligent, hands-free cleaning technology that seamlessly adapts to consumers’ lifestyles while keeping homes consistently clean.
The Forbes SmartClean Robotic Vacuum Cleaner is powered by LiDAR 3.0 AI Navigation, enabling it to map homes accurately and clean systematically while avoiding furniture and obstacles. It also features AI Tru-Visual obstacle detection, 99.9% dirt vacuuming efficiency, automatic dust collection, mop cleaning, and hair-cutting technology, providing a fully automated cleaning experience.
Designed specifically for Indian households, the device includes germ-free wet mopping, where the mop is automatically cleaned using 50°C hot water and dried with 60°C hot air after every cleaning cycle. Additional features such as Mop Extend Technology and extended corner brushes help clean edges and difficult-to-reach areas more effectively.
The Forbes SmartClean range is available through the company’s website, major e-commerce platforms, and retail stores across India. Prices begin at ₹20,499, while the flagship model with a Fully Automatic Cleaning Station is priced at ₹76,499.
With the “Ghar Ka New Favourite” campaign, Eureka Forbes aims to strengthen its position in India’s growing smart home appliance market by offering AI-driven cleaning solutions that combine convenience, efficiency, and advanced technology.
